Crispin Porter + Bogusky announced that Canadian agency and fellow MDC Partners network firm Zig has joined CP+B, creating CP+B Canada, the third biggest advertising market in North America. Zig's
current client list includes Molson Canadian, IKEA, Best Buy Canada, Burt's Bees, Pfizer, SCA and Unilever. CP+B Canada will be run by newly appointed CEO and Zig alum, Shelley Brown. Andy Macaulay,
CEO of Zig, moves to the role of chairman, CP+B Canada. Aaron Starkman moves to executive creative director. CP+B Canada will be run out of Zig's Toronto office.