Versus' Tour de France Ratings Cycle Up

Versus' Tour de France coverage has picked up the pace.

Ratings for the three-week-long bike race are up 16% for its early morning three-hour broadcast, which is averaging 484,000 viewers so far for the first four days of coverage.

For its total day coverage, the network has improved somewhat less -- 5% to 1.2 million viewers. Versus is airing 14 hours a day of coverage overall, including re-airs of its original morning coverage and a prime-time show.

For the second year in a row, the event has included the return of Lance Armstrong, who came out of retirement to race. Last year's ratings were virtually double that of the event in 2008.

Versus/Tour de France

The cable network also says unique users on its Tour de France Web site in the U.S. have increased 15% overall, while pages per user are up 22%. Unique users' average time on the site is currently running 13% higher than a year ago.



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