MTV Networks has acquired Social Express, a social gaming development company, marking the company's first entry into the social gaming space. MTV Networks will develop social games based on original
IP, as well as shows and characters from MTV, Nickelodeon and its other brands. The first game will be introduced in the third quarter Social Express will be integrated into Nickelodeon Digital, with
Social Express co-founder and CEO Tony Espinoza overseeing social gaming strategy and development as vice president/GM of social gaming for MTV Networks' Nickelodeon Kids & Family Group.