Promoting the Role of Restaurants

  • November 1, 2001
The City and Regional Magazine Association (CRMA) has signed on as a strategic partner to the National Restaurant Association's new multimillion dollar public relations campaign and will distribute a print advertisement for inclusion in its 84 member publications which reach a national readership of more than 10 million individuals. The National Restaurant Association recently launched the campaign, called the Cornerstone Initiative Public Relations Campaign, to promote the role restaurants play in the lives of people and the financial impact the restaurant industry has on the nation's economy. The announcement of CRMA as a strategic partner comes on the heels of the first wave of paid advertising insertions published this week in the nation's largest newspapers.

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