Universal Music Group (UMG) has introduced The Viewing Lounge (TVL) as the first broadband entertainment program offering premium advertisers a new vehicle for delivering targeted brand messaging,
lifestyle-based sponsorships and seamless direct marketing. The Viewing Lounge's customizable music video programs is intended to appeal directly to today's music enthusiasts between the ages of 15
-30. TVL's advertising platform conveys relevant brand messages to consumers in a banner-free programming environment. Advertisers now have the opportunity to target consumers via customizable
genre-based programming and geographic location. Additionally, advertisers may tailor branding campaigns by selecting from TVL's four messaging options: 1) main screen rich media and video
interstitial; 2) call-to-action direct response; 3) end of entertainment block brand links; and 4) genre-based sponsorships.
-- Adam Bernard
