Roxio Picks Mediasmith

  • November 1, 2001
Mediasmith Inc., announced today that Roxio, Inc., maker of CD burning software, has selected the San Francisco office of Mediasmith Inc. as its agency of record for all Interactive activities. Mediasmith’s tasks will include online media planning and buying, oversight of email and digital newsletter efforts, search engine optimization and other Interactive services to be determined. The assignment includes the Roxio brand as well as promotion of sales of the Easy CD Creator, Toast and GoBack brands.
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