Interep Interactive Inc. has partnered with MEZZO Marketing, the former e-marketing unit of chinadotcom corporation and former partner to 24/7 Asia, to exclusively sell online advertising into each
other's portfolio of sites. Under the agreement, Interep Interactive's Winstar Interactive Media and Cybereps, will market MEZZO Marketing's online ad properties including leading Asian sites such as
hongkong.com (Hong Kong's leading consumer portal); Gigigaga.com (Taiwan's largest broadband ISP's content destination); and Alta Vista in Australia, to its advertiser clients in the US. Mezzo
Marketing will rep to its Asian-based advertising clients Winstar Interactive Media sites such as Fodors.com, uBid, Kiplinger.com, Entrepreneur.com, AccuWeather.com, and education.com; and Cyberep
sites such as Reuters.com, AutoWorld.com, BizReport, RadioWave, WebBuilderZone, HowStuffWorks, College Club, Peel, Batanga and laMusica. This agreement thus allows clients from both companies to
expand market share by extending brand exposure into each other's territories.
