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Gannett Joins Yahoo For Ad Sales

All of Gannett's 81 local newspapers and seven of its 23 TV stations will sell Yahoo! advertising inventory as part of a new local advertising partnership. This partnership will extend Gannett's local media organization reach to cover as much as 80% of the total digital audience in each market.

Says Gracia Martore, president, COO, CFO at Gannett. "Working with Yahoo! will allow us to offer targeted advertising messages with unmatched local audience reach." As part of the agreement, Gannett may also provide select local content for programming across Yahoo! properties in the U.S., including the Yahoo! homepage. A phased rollout will begin this quarter and will continue into 2011.

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