Dan Friedman, from the Inside AdWords crew at Google, tells us about a new keyword targeting tool the search engine rolled out globally in most languages:the broad match modifier. Friedman explains
how, why and when to use it. A graph illustrates the relative reach of different keyword match type strategies. You will find this feature by logging into your AdWords account, through the AdWords
Editor and through the AdWords API.
Read the whole story at Google Inside AdWords »
