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Baskin Robbins Retires Five Flavors On 'National Ice Cream Day'

Yesterday, in case you missed it, was National Ice Cream Day, as designated by President Ronald Reagan in 1984. Leigh Goessl reports that Baskin Robbins earlier in the week announced that it will be "retiring" five venerable flavors to coincide with its 65th anniversary his year.

The pensioned flavors are: Caramel Praline Cheesecake (1970), Campfire S'mores (1975), Apple Pie a La Mode (1976), Superfudge Truffle (2007) and -- believe it or not -- French Vanilla, which has been around since the very beginning (1945). "One can only puzzle why they would drop a popular flavor such as the classic vanilla which has been a staple for so long," rues Goessl (and we concur), "but this is the decision made."

Old flavors don't just melt away, however. They go into "Deep Freeze" where, perhaps, a concerted effort led by social networkers with virtual pitchforks might some day defrost them.

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