Restaurants: New Insights On Social Media's Impact

When it comes to restaurants, two new studies point to social media still having somewhat limited impact on the overall consumer universe, but very strong influence within specific, generally younger, segments.  

One, from Technomic, points to significant opportunities among early technology adopters, based on their use of social media and heavy QSR and fast casual restaurant use. 

Another, from M/A/R/C Research and focused just on QSRs, finds social media not being a major fast-food information source for most consumers, but being very important, particularly for promotions, among those who do use these media in relation to fast food.

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