Yahoo, Microsoft Search Update This Afternoon

Yahoo plans to release details about the alliance with Microsoft at 2 pacific today, Dave Roth, Director of Search Marketing at Yahoo, told about 200 attendees at the BlueGlass L.A. 2010 conference in Los Angeles on Tuesday. Making sure not to break any news before this afternoon, he ran through already available information on the unified marketplace and the transition timeline.

UPDATE: While search marketers will buy search ads through adCenter and have them appear on Yahoo and Bing, buying display ads will mean marketers will need to buy through Yahoo's network and adCenter.

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