With the proliferation of rich media advertising across the Internet,
DoubleClick today unveiled a set of new features to its DART 5 ad management platform that
will provide both publishers and advertisers with the tools to more easily traffic, target, serve and report on rich media ads. In addition, DoubleClick has introduced the Rich Media Vendor
Certification Program, a dual stage certification process for rich media vendors that certifies rich media technologies that meet the required standards of support and reporting for successful use by
DART clients.