Starwood To Open New Hotels In New York City

  • July 26, 2010
New York is hotel town. There are more boutique hotels in the city than paper cups of ancient Greek coffee. And more are popping up by the second. The latest expansion is Starwood Hotels and Resorts, Inc. The White Plains, N.Y., company says it plans to grow its New York City portfolio by 50% this year and open more hotels in New York in 2010 than any other city in the world.

The company says it has 12 hotels in the city, but plans to have 18 including the Aloft and Element. Starwood says it plans 80 hotels in key markets around the world this year. This year it will open six new hotels in Manhattan, Long Island City and Brooklyn, representing 25% of the new hotel rooms in New York City.

Starwood also owns W, of which the company runs four in the city. The company also moved its Manhattan-based luxury and design-led brands from Chelsea to new headquarters in Tribeca.



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