Southern Methodist University today announced that it is renaming its Division of Advertising the Temerlin Advertising Institute for Education and Research, honoring Liener Temerlin's contributions to
the city and the advertising profession. The announcement was made at a campus ceremony today attended by members of the University community and leaders in the communications industry. The new
institute is being made possible by lead gifts totaling more than $6 million pledged by friends and associates of Temerlin, chairman emeritus of Dallas-based Temerlin McClain advertising, marketing
and communications agency. An additional $4 million will be sought to achieve an endowment goal of $10 million.