Around the Net

CardStar Deal Rewards Foursquare

Mobile loyalty card application CardStar has tapped Foursquare for its new iPhone app, CardStar 3.0. "Now, as CardStar users present their mobile phones to merchants for scanning, they can also be automatically 'checked in' to that business on Foursquare," writes ReadWriteWeb. CardStar is designed to replace physical loyalty and rewards cards with a single mobile application that stores card information and presents a user's account number as a barcode that can be shown to a merchant and scanned directly from the screen.

The CardStar mobile app presently offers a network of over 2,000 merchants, and has been downloaded 1.5 million times, according to its CEO, Andy Miller. Over 600,000 "active uniques" now use the CardStar app in 160 countries worldwide. As such, "The potential market for Foursquare just got a whole lot larger," suggests ReadWriteWeb. Also of note, "On the back-end, CardStar is sitting on a goldmine of data," the blog points out. While anonymous, the company has identified sixteen different user profiles, including 'soccer mom,' 'traveler,' 'early adopter,' 'entertainment fan,' and others.

Read the whole story at ReadWriteWeb »

Next story loading loading..