Please Drive to Florida!

  • October 18, 2001
With so many people not wanting to fly in the near future, the state of Florida is looking to attract drivers. Florida lawmakers are convening this week to determine whether to allocate $30 million for a new ad campaign to attract tourists back to the sunshine state. The campaign would target consumers who are already committed to traveling by car from "drive markets," as Florida would be looking to take advantage of the potential lack of people flying. -- Adam Bernard
Next story loading loading..