Yellow Book USA, the largest U.S. publisher of yellow pages outside of the phone companies, announced the appointment of a new advertising agency to implement a major integrated marketing campaign.
Trahan, Burden & Charles (TBC), a full-service advertising and public relations firm based in Baltimore, has been awarded a multi-year contract to spearhead an aggressive, multi-faceted communications
initiative aimed at supporting the 71-year-old company's rapid expansion.
-- Adam Bernard
