In an effort to bolster tourism on a state level, the Arizona Broadcasters Association (ABA) along with the Greater Phoenix Convention and Visitors Bureau, the Arizona Office of Tourism and other
members of the hospitality industry are joining together to create a public service announcement (PSA) campaign designed to encourage in-state tourism. The group is uniting the talent and resources to
produce one 30-second television and one 30-second radio PSA. Over 70 of the ABA's 90 radio and 23 television member stations will contribute broadcasting time throughout the state.
-- Adam
Bernard
