HitBox Launches Benchmarker

  • October 23, 2001
Provider of outsourced e-business intelligence services WebSideStory, Inc., and Score Networks, Inc., today announced the launch of HitBox Benchmarker, a service that allows businesses to compare their own site's performance against industry peers across key variables such as referral sources, promotional activity, and usage patterns. HitBox Benchmarker reports on the online activity of a large, representative sample of Internet users. It reveals the top paths taken through a site; time spent; most requested pages; content groupings; referring domains, URLs, and search engines; search keywords; new and returning visitor counts; and much more. The data that fuels HitBox Benchmarker is drawn from comScore's Global Network of 1.5 million opt-in members who have allowed comScore to confidentially monitor their Web-wide Internet activity. WebSideStory provides the statistical analysis and reporting.

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