General Motors Is Revamping Dealerships

  • August 5, 2010

General Motors has concluded the dealer arbitration process and will have a network of about 4,500 U.S. for Chevrolet, Buick, GMC and Cadillac vehicles, effective Nov. 1, per the company. 

The company also reported that more than 300 dealerships have done a major upgrade about 1,000 projects are scheduled through the end of 2010. During its restructuring last year, GM sent wind-down agreements to 2,064 Chevrolet, Buick, GMC and Cadillac dealers.

In June, 2009, GM had 6,049 dealerships selling eight brands, with 87 brand combinations.  Now GM will have 4,500 dealerships, with 15 brand combinations and four brands.  Though GM's new dealer network is about 25% smaller than in early 2009, it remains the nation's largest, per the company. 

The company launched new branding guidelines for dealers in October last year and GM says the program is accelerating, with 100 dealerships upgrading their stores per month.  The upgrades include work areas with phone and lap top computer power outlets, Wi-Fi and a café area with refreshments.

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GM is updating or installing new signs at Chevrolet, Buick, GMC and Cadillac dealerships across the U.S.  The signs feature a more contemporary design and reflect the current image guidelines for each brand.

"Customers throughout the country will be seeing a new look at the Chevrolet, Buick, GMC and Cadillac dealerships in their communities," said GM president Mark Reuss in a statement. "Putting our new dealer network in place is one of the most important elements in the rebirth of GM."

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