'SI' Incorporates Social Into Fantasy Football

August 6, 2010

Sports Illustrated, along with gaming company Kabam (formerly Watercooler), is introducing a new fantasy football game that will allow users to manage their team and interact with others directly through Facebook and any mobile device.

"We wanted to create a new fantasy football experience that reached fans where they were already getting information and communicating with their friends," said Kenneth Fuchs, vice president and general manager of Sports Illustrated Digital, in a statement. "The partnership with Kabam represents a combination of best-in-class social gaming with the content and access people expect from Sports Illustrated."

Presenting sponsors of the game are GMC and Finish Line.