National Geographic and AOL Sign Promo Deal

  • October 29, 2001
National Geographic today announced a multi-year cross promotional agreement with America Online that will distribute and integrate Nationalgeographic.com's content to more than 33 million AOL and Netscape users and will promote America Online in National Geographic's magazine titles. Under the agreement, National Geographic will have a major presence across the AOL service, appearing in several channels including Research and Learn, Travel, News, and Kids Only. Nationalgeographic.com's content will also be showcased on Netscape's Research and Learn, and Travel channels. AOL will receive promotional opportunities across many of the National Geographic's media properties including AOL Keywords appearing on the covers of National Geographic, National Geographic Traveler, Adventure, National Geographic World, and on-air promotions on the National Geographic Channel. Recently launched in the U.S., the National Geographic Channel is now seen in 134 countries in 21 languages, reaching nearly 120 million households.

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