Toyota Enters the Matrix

  • October 29, 2001
Toyota Motor Sales USA, Inc. and NYC-based Oddcast, a newly-established provider of interactive media applications, have developed a new marketing campaign to support the introduction of Toyota's new 2003 Matrix. The campaign allows Toyota.com visitors to create their own Internet-based advertisement/music video of the new car using Oddcast's VideoMixer application. The program, called StudioMatrix, includes sample audio tracks from top performing artists, and visual assets from a Matrix music video created by legendary director Hype Williams, enabling web users to edit their own commercial/music video as part of a StudioMatrix contest which runs through January 23, 2002. For the duration of the contest period, the online StudioMatrix community will select the best user created video, and the winner will be given keys to a new 2003 Toyota Matrix.

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