Interep Chooses 24/7

  • November 2, 2001
Online rep company Interep Interactive has selected 24/7 Real Media's Connect ad management system as the primary ad serving platform for its Perfect Circle Media subsidiary. It is the first time any of Interep Interactive's three major rep firms have designated a specific ad serving provider. Interep Interactive is the first company to adopt 24/7 Connect with the full set of the newly introduced OptiProfit tools that provide site publishers with enhanced, user-friendly campaign optimization functionality. Under the terms of the agreement, PCM will immediately begin transitioning to the 24/7 Connect system. PCM has a roster of 20 web sites that include StockHouse, Idea Advisor, ChangeWave, MyDiscountBroker and others that contribute to more than 250 million monthly page views.

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