Lycos Now More Ad Friendly

  • November 5, 2001
Terra Lycos, a global Internet network, announced the launch of its new media-driven network architecture that delivers advertisers a “highly targeted, emotionally connected, audience through visually enriched page design and standardized navigation.” New life stages pages designed to function as magnets for key audience groups have been launched. New large, time-based interruptive ad products across the network and scrolling personalized ad feeds on My Lycos give advertisers an opportunity to reach their target audiences. Search results on have been simplified as part of the new architecture, and now return the fresher results by updating the catalog more often than competitors. -- Adam Bernard
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