American Business Media, The Association of Business Media Companies, bestowed its "Grand CEBA" (Creative Excellence in Business Advertising Award) to an advertising campaign created by Carmichael
Lynch for the American Advertising Federation (AAF). The AAF sought to promote the importance and value of brand building advertising to CEO's and decision-makers nationwide. Carmichael Lynch's
campaign features very recognizable brands lending their icons to highlight the critical role of advertising in building great brands. Coca-Cola, Sunkist, Energizer, Budweiser, Pentium and Altoids
each lent their brand's icon to the campaign.