AmEx Launches Mobile Platform

  • August 17, 2010
American Express Open is launching a new mobile platform which includes an iPhone application and a web page optimized for viewing on cell phone screens.

In addition to the iPhone app, content will also be optimized for mobile web browsers, extending access to users on BlackBerry and other smartphones.

Launched in 2007, Open Forum is an online resource and networking site designed to help small business owners grow their enterprises by helping forge business connections and providing access to practical information and resources.

The new app allows users to read articles, watch videos, bookmark articles for later reading, search for articles and share articles with friends and followers on Facebook, Twitter and LinkedIn.-- Tanya Irwin



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