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eHarmony Puts Media In Play

  • Adweek, Wednesday, August 18, 2010 11:57 PM
Matchmaking site eHarmony has kicked off a media review, according to sources. The client spends close to $90 million annually on ads, per Nielsen. Ad spending through the first half of this year is $44 million. But those figure excludes digital, a significant component of the company's outlay.

Client officials are meeting with media executives from WPP, Publicis Groupe, Omnicom and Interpublic in the next few weeks, per sources. The incumbent media shop is independent Ocean Media. One source said the review was in the early stages and described the upcoming discussions as meetings that would focus on general capabilities. So far, no RFP or briefs have been issued, the source said.

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