Whole Foods Market is launching an iPad/iPhone/iPod touch app designed to help people live healthier lifestyles.
The retailer's "Mission App," available for free download on iTunes, offers 70 challenges/missions that involve users engaging in a series of steps to earn "badges and bragging rights."
Badges are earned for exploring a range of "delicious, nutrient-dense foods" that can contribute to a healthier diet. Each user first creates a profile in order to track earned badges. Badges fall into areas such as organic foods ("Organic Avenger" badge) and locally sourced foods ("Local Yokel" badge).
App users also have access to a database of more than 300 "simple, every-day" tips on cooking, nutrition, green living, food storage and other healthy-living topics, and can share their own favorite tips via Facebook, Twitter and email. The new app also provides a Whole Foods store locator.
"Our shoppers often come to us for advice on how to take charge of their health," says Chad Sarno, the retailer's global "Health Starts Here" culinary educator. The Missions app will help mobile device users to incorporate healthy foods, exercise and other simple healthy living steps in their daily lives, he says.
Whole Foods already offers a "Market Recipes" app, which was launched in June.