Exodus From Hyundai to GM Continues With Chris Perry

  • August 19, 2010
Joel Ewanick has done it again. Faster than a speeding Corvette, GM's head of North American marketing has pulled another exec from Hyundai -- the one who actually replaced him as VP of marketing at the Fountain Valley, Calif., automaker.

Chris Perry, who replaced Ewanick at Hyundai Motor America as VP of marketing, is now at the General, where he has filled the top marketing spot at Chevrolet. The company says Perry, effective immediately, replaces Jim Campbell, who is heading over to GM's performance division, where he will be VP of Performance Vehicles, and Motorsports.

Ewanick recently also tapped Liz Boone, former group account director at Hyundai's agency, Innocean Worldwide Americas, to be his right hand at GM, helping him to keep the four auto brands in -- in Ewanick's words -- their respective "swim lanes."

Said Ewanick in a release, "I have worked with Chris in the past and know he will use his unique ability to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand."

Perry joined Hyundai in 2000 as the head of brand planning. Prior, he spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions.

Campbell will report to Mark Reuss, president, GM North America, and Tom Stephens, vice chairman, Global Product Operations. Perry will report to Ewanick.



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