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Data: Enterprise Sector Taking A Shine To Apple

  • Fortune, Monday, August 23, 2010 1:21 PM
Along with the iPhone, Apple computers are clearly shedding their stigma as non-business friendly devices. At 49.8%, the Mac's growth in the business sector was three times higher than the broader PC market's 15.7%, according to a note issued Monday by Needham's Charlie Wolf -- citing IDC's numbers for the second quarter of the year. What's more, Mac shipments in government grew 200%, sixteen times faster than the market's 12.1%. Still, as Fortune points out, "Given the Mac's tiny share of the worldwide PC market -- roughly 3.5% as of June -- Apple has a lot of room to grow." Bigger picture, at 35%, Mac shipment growth in June easily exceeded the market's growth rate of 20.9%.

Mac shipments, meanwhile, grew 31.4% in the home market, topping the market's growth rate of 25.2%. Also of note, Wolf singles out the "intriguing phenomenon" of the Mac's continued surge in the European home market, where Apple's unit share more than doubled between the first and second quarter of the year -- from 3.4% to 7% -- and its dollar share more than tripled -- from 4.6% to 15.4%.

Read the whole story at Fortune »

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