• Bloomberg, Tuesday, August 24, 2010 10:38 AM

The one thing Tiger Woods' most ardent fans really won't tolerate? Losing, writes Alex Sherman.

Woods hasn't won a tournament this year and is 83rd on the PGA Tour's money list. Sales of his apparel line through Nike are also slumping, according to retailers Golfsmith International Holdings, Roger Dunn Golf Shops and Golf Discount Superstore. Nike won't release figures.

"Apparel is hot right now," Laura Dowdy, the clothing buyer for Roger Dunn, tells Sherman. "Everything -- Adidas, Puma, Nike, except the Tiger brand." For its part, Nike spokeswoman Beth Gast says the company supports Tiger and would "never underestimate his abilities as a competitor ... with over 70 wins on the PGA Tour and 95 wins worldwide."

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