DoubleClick Inc. and Lycos Asia today entered into a strategic technology alliance. Under the terms of the agreement, DoubleClick will be the preferred technology provider for Lycos Asia, enhancing
the Interactive Media company's digital marketing offerings to marketers throughout Asia. Lycos Asia will use DoubleClick's DART for Publishers ad serving solution, its DART for Advertising solution
to deliver all of its online campaigns and its DARTmail product for email marketing needs.