• TechCrunch, Thursday, August 26, 2010 1:54 PM

Until further notice, don't expect to find Yelp in the "reviews" section of Google Places. Citing a company spokesperson, TechCrunch reports: "Google has changed the classification of Yelp's reviews." As the blog reminds us, "Yelp has been frustrated by Google's recent decision to pump up its Places service with Yelp's content -- without Yelp's consent." As a Google spokesperson tells TechCrunch: "Regarding the presentation of Yelp review snippets, neither of us was happy with the data as it appeared, so we reclassified results from Yelp while we reviewed our options.

This means that, for the time being, Yelp pages may not appear as review snippets in Place page results." Yelp CEO Jeremy Stopplman recently told TechCrunch he was surprised by Google's move, but was confident that it was not a "permanent situation, from what we gather from talking to Google, they are sort of headed in a new direction that which hopefully will be more positive." According to TechCrunch, it's not clear whether this reaction by Google will ultimately be positive or negative for Yelp.

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