“Magazines, like all media, are feeling the effects of the economic downturn, as well as the repercussions from September 11th,” said Ellen Oppenheim, EVP/Chief Marketing Office of the Magazine Publishers Association.
Five of the major advertising categories showed positive dollar growth this October. Gains were noted in Direct Response Companies, Food & Food Products, Toiletries & Cosmetics, Home Furnishings & Supplies, and Automotive.
Losses were most notable in Technology, Media & Advertising, Financial, Insurance & Real Estate, Public Transportation, Hotels & Resorts, and Apparel & Accessories.
The above 12 categories are the most significant contributors to PIB revenue, comprising more than 85% of total ad spending.
Gains were noted in seven out of 12 categories for the year=to=date comparison, most notably in Toiletries & Cosmetics, Drugs & Remedies, Food & Food Products, Direct Response Companies, and Apparel & Accessories. Losses were most notable for Technology, Retail, Financial, Insurance & Real Estate, and Media & Advertising.
Enhanced and expanded information is available on the PIB website.