Who Has An MP3 Player In The Car?

  • by August 27, 2010
Top 10 DMAs in which reside adults whose most recent automobile purchase/lease has an MP3 player connection:

1 Dallas/ Ft. Worth

2 Austin, Texas

3 Houston, Texas

4 Boston (Manchester, N.H.)

5 San Antonio, Texas

6 Philadelphia

7 El Paso, Texas/ Las Cruces, N.M.

8 Detroit

9 Seattle/ Tacoma

10 Washington, D.C. (Hagerstown, Md.)

Source: GfK MRI's Market-by-Market study, www.gfkmri.com

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