"Good Morning America" Creeps up on "Today"

  • November 9, 2001
ABC News' "Good Morning America" has been on a roll for the past two weeks. According to Nielsen numbers for the week ended Nov. 4, "GMA" averaged 5.2 million viewers, its highest number this season and an 18% increase from the same week a year ago (4.4 million viewers). Morning leader NBC News' "Today" averaged 6.2 million viewers, off 12% from last year (7.1 million). CBS News' "The Early Show" came in last place with and 2.8 million viewers, up 14% (from 2.4 million). Of course, last year the same week fell right after the presidential elections, which boosted "Today" to some of the highest ratings in its history. It was also the first time since April that only one household rating point separated "GMA" from "Today" (4.0 vs. 5.0; and a 2.2 for "Early Show"). -- Variety

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