food

Wasa Facebook Community Offers 'Snackspiration'

Wasa

Wasa Crispbreads has launched a Facebook community featuring a "Create-a-Snack" interactive tool and other elements designed around a "Snackspiration" theme.

The community (at facebook.com/wasa), created with Euro RSCG Chicago, is geared to building brand awareness and helping health-conscious consumers who are looking for simple snack recipes.

The snack creation tool visually demonstrates hundreds of snack combinations that are possible with the crispbreads, and allows users to combine up to three healthy ingredients (including fruits, veggies, proteins and spread choices) with one of 13 Wasa varieties.

Users who name their snack creations and share them in the page's recipe gallery are eligible for chances to win weekly prizes and a grand prize of a trip for two to Canyon Ranch Resort & Spa.

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In addition, a weekly "snack off" will challenge fans to create a recipe using a special ingredient chosen by voters. The most popular weekly recipe will receive a special award.

To stimulate product trials and encourage users to share the Facebook page with friends, the area also offers a coupon that grows in value as more followers "like" the page.

Obviously, one core goal of the community is enabling fans to educate others about Wasa crispbreads and their snacking versatility. "Our research tells us that once consumers discover Wasa, they are very vocal about touting the product's benefits to their friends," notes brand manager Catherine Terry.

As the Facebook fan base (currently at about 3,300) grows, Wasa plans to offer additional opportunities to engage with the brand, according to Euro RSCG Chicago group account director Laurie Nations.

1 comment about "Wasa Facebook Community Offers 'Snackspiration'".
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  1. Rosie Siman from 360i, September 2, 2010 at 4:41 p.m.

    Why don't Media Post articles feature links? Like... facebook.com/wasa should have linked directly to the Facebook page. Seems like a given!

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