Last week, sources told Bloomberg that Apple is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents. Now, the
Los Angeles Times is reporting that execs within News Corp. are deeply divided over the deal, and that (surprise,
surprise!) Rupert Murdoch will have the final say. "Some executives of News Corp. ... worry that offering 99-cent episode rentals will cut into lucrative DVD sales and pull viewers away from watching
network TV," the LA Times reports. "But other top officials at News Corp. -- especially Murdoch -- are prepared to join Apple's six-month pricing trial because it could cement a relationship with
Apple's powerful chief executive, Steve Jobs, and reap benefits for other divisions within the company, namely newspapers." To date, Murdoch has said that the Apple iPad will rescue old print media by
capturing readers who would not otherwise subscribe to a newspaper.
Read the whole story at Los Angeles Times »
