ValueClick's MOJO Goes to Europe

  • November 12, 2001
ValueClick Inc. has landed a major ad-serving technology contract in the U.K. shortly after launching MOJO technology sales efforts in that market. A subsidiary of the advertising giant Dentsu, cdp-travissully, will use ValueClick's proprietary MOJO technology to serve all of its clients' online advertising campaigns. Effective immediately, the agreement enables cdp-travissully clients, including Dell, one of the U.K.'s largest online advertisers, to utilize the numerous benefits such as real-time tracking and reporting of MOJO AdServer. ValueClick has launched MOJO in Europe following the successful completion of its merger with advertising technology provider Mediaplex finalized on Oct. 19, 2001. - Adam Bernard

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