• September 1, 2010

Coke Zero has launched an online "Playbook Challenge" game (at CokeZero.com) in which college football fans can win prizes by making quick decisions about how they would respond to a variety of dilemmas that fans may face while attending a game.

For example, game players might be asked to decide how they would react if they left their game tickets at home, or if they were seated next to an annoying fellow attendee, according to The Coca-Cola Company.

  Players accumulate points based on how quickly they react to various scenarios and whether they make the "right" choices to successfully resolve the situations. The game runs from Aug. 31 through Oct. 25, and players can participate every day for a chance to earn more points and chances to win.

Daily prizes will include items such as game tickets and autographed merchandise, and weekly prizes will include VIP game experiences, motorized Coke Zero cooler scooters, team meet-and-greet sessions, and chances to lead teams onto the field and conduct the coin toss.  The grand prize is a trip to the Chick-fil-A Bowl Game in Atlanta on Dec. 31.