And Now a Condensed Commercial

  • November 13, 2001
Expanse Networks has filed a patent application covering its ADhance technology for Personal Video Recorders (PVRs). When viewers choose to fast-forward through commercials, ADhance shows a brief marketing message related to the advertisement or a condensed version of the ad itself. ADhance lets advertisers retain value in their advertising and is designed to address the copyright issues presently facing PVR manufacturers such as SONICblue's ReplayTV unit. -- Adam Bernard
Next story loading loading..