Selling Bacon

  • November 14, 2001
PRIMEDIA Inc. has entered into a definitive agreement with the international group Observer AB to sell its Bacon's Information unit for $90 million. The sale is part of Primedia’s plan announced at the time of the emap usa purchase in July to sell non-core assets, reduce debt and better focus the company. Headquartered in Chicago, IL, Bacon's Information is a leading provider of media information services and software as well as media monitoring and press coverage analysis for the public relations industry. Bacon's also provides press materials distribution services.
Next story loading loading..