Intrapromote Studies Advergaming

  • November 14, 2001
Intrapromote, an interactive marketing agency specializing in Viral Advergaming and Search Engine Optimization, have announced the publication of "The Ad as Actor: An Immersive Advergaming Case History." The White Paper examines the nascent rise of Advergaming in the online advertising industry and challenges the medium to evolve beyond simply slapping logos and banners onto an existing game or merely demonstrating a product or service within the confines of a game. In order to fulfill its interactive potential, according to the report, Advergaming must creatively immerse the player in arguments for the advertiser's products and services, subtly educating and pitching along the way. Intrapromote found that an "Immersive" Advergame outpaced a control group of 7,000,000 high click-through banner ad impressions nearly 2 to 1 in tracked post-click events at 10% of the cost. Also, results showed that the online buzz about a company’s Advergame positively affects crawler-based search engine rankings.

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