, an interactive marketing agency specializing in Viral Advergaming and Search Engine Optimization, have announced the publication of "The Ad as
Actor: An Immersive Advergaming Case History." The White Paper
examines the nascent rise of Advergaming in the online advertising
industry and challenges the medium to evolve beyond simply slapping logos and banners onto an existing game or merely demonstrating a product or service within the confines of a game. In order to
fulfill its interactive potential, according to the report, Advergaming must creatively immerse the player in arguments for the advertiser's products and services, subtly educating and pitching along
the way. Intrapromote found that an "Immersive" Advergame outpaced a control group of 7,000,000 high click-through banner ad impressions nearly 2 to 1 in tracked post-click events at 10% of the cost.
Also, results showed that the online buzz about a company’s Advergame positively affects crawler-based search engine rankings.