Supermodel Heidi Klum -- best known these days for her Project Runway role -- is partnering with New Balance for a line of women's activewear launching next month exclusively on Amazon.
The Heidi Klum for New Balance collection includes tunics, knits, woven tops, leggings and outerwear pieces, priced from $32 to $168, and are made of cotton and silk.
"I could not think of an easier way to shop than from my bed on my laptop," Klum says in a statement. "Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common -- we want to be stylish, comfortable and hip!"
The ad campaign, which includes print and viral components, features Klum on a trampoline.