For the start of its eighth season, Time Warner's syndicated TV "The Ellen DeGeneres Show" will look to gain some promotion and marketing from former sister Internet company AOL.
Telepictures Productions, the Time Warner unit that produces the show, will share promotion, traffic and content, looking to improve DeGeneres' women 25-54 numbers. "The Ellen DeGeneres Show" currently ranks second in all syndicated talk shows among the key talk demographic of women 25-54, following "The Oprah Winfrey Show," says the company.
Two of AOL's main areas -- AOL Lifestyle and AOL Entertainment groups -- will regularly promote DeGeneres' Web site to their audiences. Two key areas in particular will work for the show: KitchenDaily.com and Popeater.com.
Critical content includes videos from the DeGeneres show that will now be distributed across the AOL video network. Telepictures and AOL will also collaborate on editorial programming and digital sales packages on special events, seasonal and holiday opportunities.
Conversely, Ellentv.com will promote AOL content on a daily basis, providing links to other AOL sites and working on larger promotional opportunities with related content areas.
David Eun, president of AOL Media and Studios, stated: "Our 21 million average daily users [comScore MediaMetrix July 2010] will now have the opportunity to engage with new, compelling video and content programmed for unique Web experiences."