"Freakonomics" co-author Stephen J. Dubner is launching "Freakonomics Radio," with American Public Media and New York Public Radio. The show will include radio, podcast, Web and live event programming
imbued with the best-selling book's iconoclastic approach to everyday economics, asking questions such as: "Which is more dangerous: a gun or a swimming pool?" Launching this fall, the project will
include exclusive biweekly features for APM's weekday business program, "Marketplace," and a new weekly podcast released initially as a biweekly offering, then as a weekly offering in early 2011.
The audio content will be available on-demand at the project's Web site, www.freakonomicsradio.com, and on iTunes.