Julia Rao and Mark Ringwald have joined the 3D joint venture of Sony Corp., Discovery Communications and IMAX Corporation to launch one of the first 24/7, fully programmed 3D television networks. Rao
has been named CFO and Ringwald joins as director of scheduling and acquisitions. Rao previously served as CFO for several Discovery U.S. networks, including Animal Planet, Planet Green, Discovery
Health and FitTV. Ringwald will oversee scheduling and programming strategy for the joint venture. Most recently, he served as vice president of programming for AmericanLife TV Network.