VOD With Ads

  • November 20, 2001
Georgia-Everstream, a provider of Digital Direct Marketing solutions for the cable and satellite TV industry, and Concurrent Computer Corporation, a Video-On-Demand (VOD) commercial deployment company, have signed a joint development and marketing agreement. The agreement solidifies an ongoing joint development effort to integrate Everstream's campaign management, delivery, and patented targeting systems into Concurrent's MediaHawk VOD platform. According to the release, this integration allows cable operators to offer advertisers new opportunities to reach viewers. -- Adam Bernard
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